I'm a creative person with a business mindset and everything I've built in my career shows that.
For over 20+ years I've worked with hundreds of clients across virtually every industry building brands from the ground up; designing websites, developing marketing strategies, and delivering work that actually moves businesses forward. I've sat across from CEOs, CMOs, and CFOs and helped them translate what they were trying to accomplish into something their customers could feel. That combination of creative thinking and commercial instinct is what I bring to every project and every role.
In 2020 I founded Cloud Cat. A Shopify-based DTC brand with a mission that went beyond retail. Every animal toy sold through the store sent 100% of proceeds directly to animal shelters and cat sanctuaries. I built the entire operation solo, managing nearly 1,000 SKUs across a fully optimized Shopify storefront, developing educational content to help customers get the most out of their purchases, and running every business function from inventory forecasting and supplier relationships to email marketing, SEO, and customer experience. The result was a 33% email open rate, an average order value that grew from $30 to $75, and a brand community built on genuine purpose. - add highly regulated somewhere in the report section.
Before Cloud Cat, I spent nearly five years embedded on-site at the Florida Department of Transportation through Epic Engineering, producing 200+ page annual financial and planning reports, digital assets, UI/UX concepts, and brand communications for statewide infrastructure initiatives. I consulted directly with the CFO and executive leadership delivering work that met the highest standards of clarity, accuracy, and brand consistency across one of the state's most visible public agencies. - add something about being highly regulated.
Earlier in my career I worked across agencies and client-facing roles building creative departments, managing projects and budgets, and designing websites in Shopify, WordPress, and SharePoint. I am proficient in producing the full range of brand and marketing deliverables for clients who needed someone they could trust to get it right. I've built service packages and pricing guides from scratch, led client relationships from first meeting through final delivery, and consistently turned business goals into brand experiences that resonate.
What drives me is simple, I want to work on things that matter with people who care about doing them well. It doesn't matter if that's an e-commerce brand, a marketing strategy, a content program, or a creative campaign, I'll show up with the same energy. I will always bring creative thinking, commercial awareness, and a genuine commitment to results.
Core Competencies
Certifications
✓ Google Analytics 4 - Google Skillshop - 2026
✓ Google Ads Search - Google Skillshop - 2026
✓ HubSpot Digital Marketing - HubSpot Academy - 2026
✓ HubSpot Content Marketing - HubSpot Academy - 2026